The content of The Snap ranged from editorials to instruction to brutally honest reports on gamblers and hustlers, extensive tournament coverage, and profiles of cue builders. Pool School, the instruction section (edited by famous pool hustler, Benny "The Goose" Conway), featured some of the most comprehensive diagrams and descriptions ever published in a magazine to that point.

"Billy's Briefs," a column of news tidbits, was billed as "a compilation of news, rumors, outright lies and miscellany," while "On The Road With 'Kreole Freddie" concentrated on regional pool stories from the co-founder's extensive travels to various pool venues and tournaments. "Cue Tips" offered helpful ideas on cue care and repair, and "Senior Snapshots" reported on pool and billiard activities among seniors around the country. Other columns focused on the medical and health aspects of tournament play, snooker, billiards history, player and pool room profiles, pool at colleges and universities, equipment innovations, and humorous or poignant pool stories.

Features ran the gamut from interviews with famous players and hustlers, to in-depth reports on gambling in the sport, major tournaments, regional reports, historical incidents, famous tournaments, pool cue builders, the development of regional tours, up-and-coming players, and famous historical billiard figures. Several of the issues concentrated on regions, such as Texas, California, New England and Florida, and one issue even featured an extensive, illustrated article on how to build your own pool cue (Volume 1, Number 3).

The magazine also set a precedent by publishing pool fiction, with stories from professional fiction writers and players alike. Scattered throughout each issue were tidbits of billiard trivia, humorous road stories, cartoons, quotes from well-known billiard figures, obituaries, and other short features.