Known as "The Magazine For Pool Players," the editorial concept of Snap Magazine was to feature as many players as possible in its pages, while offering expert instruction, advice and commentary geared toward the average pool player. To fulfill this concept, the magazine from the beginning carried reports, not only from national and international pool tournaments, but also from local tournaments around the country in an extensive section called "Rail Trails."

This section, edited by Senior Editor Elaine Smith, included reports and photos from regional tours, the BCA (Billiard Congress of America), handicap league tournaments, wheelchair tournaments, the men's and women's professional tours, seniors' tournaments, and small local tournaments as well. As the magazine matured and grew, some rules of traditional page design had to be broken in this tournament reports section, which eventually required tiny 8-point type in order to fit all the submissions in.

In fact, the publishers were so intent on including as much content as possible, a typical issue often contained two to three times the word count of the other billiard magazines of the day. The publishing of so many names of average players and covering their tournament and other activities, endeared the magazine to thousands around the country, and word of mouth caused circulation to soar.

Another unique aspect of the editorial and graphic concept was humor. Led by its four cartoon Mascots, Billiard Billy, Memphis Millie, The Pool Doc, and English Alice, the magazine published humorous news columns, cartoons, rants, bar games & puzzles, poetry, and fiction. In its "The Hustler" column, first-hand stories by real-life pool hustlers, telling of life on the road were published.